digital advertising

3 Pieces of Advice For Everyone Starting A Career In Digital Advertising

How do I start getting into Digital Advertising? Here’s your answer: In late 2016, I suited up to speak to the bright witted and curious Marketing club at Westfield State University, my alma mater. The crowd of Juniors and eager Seniors were avidly curious but equality unsure about what you really need to know to

content marketing

What Is Content Marketing? (and why you should care)

I had the opportunity to speak to a group of professionals this past Spring about Content Marketing. It was a fantastic experience, and we covered a lot of ground in just a short hour’s conversion. I asked a question in the beginning. The answers that were returned surprised me as much as they excited me. “Who